Campaigning in mainstream media: a dynamic political approach
KUALA LUMPUR: The government’s decision to allow the posting of posters and biographies of Melaka State (PRN) election candidates on mainstream media platforms is in line with its dynamic political approach, the communications minister said and Multimedia, Tan Sri Annuar Musa (Photo).
He said that in the current context, if this is not implemented, the news will continue to spread on social media, and the population, especially voters in Melaka, are also keen to see such reform in the elections. In progress.
“If we (the government) are good, we shouldn’t be insecure or want to build a high wall between the government and the opposition, the current approach is one where people can compare good and bad. in a more mature way.
“We should therefore not be afraid to leave enough space in the process of relaunching democracy, so that in the long term, the best will be chosen by the people. Although (its implementation) has been known for a long time, it all depends on the question of political will, desire and confidence to do it, ”he said.
Annuar said this during an interview on Radio Televisyen Malaysia’s (RTM) show “Bicara Khas” which was broadcast live on TV1 last night.
Previously, Annuar reportedly said the government had allowed Radio Televisyen Malaysia (RTM) to broadcast posters and biographical data on the candidates, given the difficulties faced by candidates in campaigning, as well as voters who were unaware of the candidates. .
Apart from that, he said the government also offered Melaka state election candidates the opportunity to express their aspirations through the MelakaFM radio station.
The Election Commission had set the Melaka State elections for November 20 after the State Assembly was dissolved on October 4, after four members of the State Assembly withdrew their support for the minister in chief.
Meanwhile, on plans for media coverage of candidates in future elections, including the upcoming one in Sarawak, Annuar said he would examine options for creating specific digital channels for this purpose.
“Undoubtedly, there are some problems in wanting to do such a thing (providing airtime) because in television broadcasts there are already programs committed, and these air times are very limited and cannot be not be modified on an ad hoc basis, and there is a cost with that.
“However, looking to the future with the development of the technology, perhaps we can see other options such as RTM’s myklik application which can make available digital channels dedicated to elections, as has been recently made for the Olympics, with multiple channels to broadcast all types of events that took place at the Games, ”he said. Bernama