Donald Trump has finally posted again on Truth Social. Welcome to the future of politics
In case you were wondering why Truth Social exists and why it is gaining traction with users this month, I have some fresh news for you.
A political candidate like Donald Trump, who hasn’t technically announced he’s running for office again, has started posting on his own Truth Social app. This could be a sign of things to come in political circles. Here’s why.
In technology, the concept of one-to-many messaging has been around since at least the 90s, when popular messaging apps like ICQ and others let you broadcast a message to your subscribers. These apps were the precursor to social media platforms, which essentially do the same thing. A “post” on Facebook is a one-to-many message, just like a tweet.
What’s new about Truth Social is that it’s a political app disguised as a social media platform. Now that Donald Trump is starting to post “truths” (as they are called) to his two million followers, it almost feels like the campaign has begun and Truth Social has become the primary vehicle for communication. Trump was probably waiting until he had about two million subscribers before he started posting.
This puts the other candidates in a bind, should Trump decide to start his campaign. (And, honestly, why wouldn’t he run again. He has a massive base ready to vote for him again.) It could be President Biden or someone else, but they will not have a “head to head”. -many” platform intended solely – or at least primarily – to deliver political messages to millions of people.
Trump controls his own political messaging channel and he could easily adjust policies and features to suit his needs. He can select the users and control the debate.
Truth Social is a simple and easy to use app that doesn’t exactly set a new standard for social media functionality. It’s basically just Twitter with a different name and different terminology. I don’t particularly like it and don’t see how it could ever succeed, but it’s currently the most popular app right now on the app store. Even if you strongly disagree with the policy, it’s something to see. A potential political candidate now owns and operates a powerful social media platform.
We have never seen this before. You may recall that President Obama took advantage of emerging technologies during his campaigns and had an impressive digital strategy. His political rise coincided with the rise of smartphones and apps. It is no coincidence that younger voters heard of Obama during this time because they were early adopters of technology and the campaign consistently reached large audiences in the digital space.
And yet, even President Obama didn’t have his own social media app with millions of users ready to support a candidate. Scanning through the comments on Trump’s first post where he said “I’m back” on Truth Social, most of them appear to be people cheering him on at a political rally.
Imagine how Trump will be able to publish his political opinions, announce campaign rallies, crush his opponents and stir his base, all without any restrictions.
And, imagine another candidate trying to leverage the app. Good luck with that.
Surprisingly, there was some debate over whether Trump would return to Twitter. If you look at the Truth Social app and what appears to be new excitement, posts from followers all cheering on their candidate, and the unrestricted, unfiltered nature of the platform, you wonder why Trump would even care about Twitter. . again.
Spoiler alert, it won’t.