Snapchat launches the Run for Office portal
Snapchat is launching a new tool to guide its young user base to consider running for political office. The company says it wants to help potential future candidates overcome common barriers to launching political campaigns by providing information, resources and encouragement.
The Run for Office Mini – a collection of miniature apps that run in Snapchat – will allow Snapchat users to explore issues that interest them and find information about political offices in their zip code. They will be able to connect with candidate recruiting organizations, including Run for something, New policy, Run GenZ, and the LGBTQ Victory Institute, who can provide training and resources to prepare for a campaign.
The tool has a BallotReady API-based portal that allows Snapchat users to find issues of importance to them and includes information on 75,000 upcoming federal, state and local elections.
Once the user has chosen the issues they are most interested in, the app will display potential roles that might be suitable for them.
The tool also includes a campaign dashboard to show Snap users the steps to take to participate in a poll, including filing deadlines or signing requirements.
And, they will be able to share portal stickers to “campaign” within the app and share their application with friends in Snapchat.
Users will also be able to “nominate” friends they see as future leaders and encourage them to come forward.
This isn’t Snapchat’s first foray into the effort to get the vote; in 2018, it added voter registration in its app, and in 2020, the company introduced more built-in features, including a voter guide and voting checklist.
The company said it has helped more than 1.2 million of its users register to vote in 2020, and half of them were first-time voters. He estimates that the in-app voter education tools have been used by over 30 million Snapchat users. Society claims to reach 90% of 13-24 year olds in the United States, and a large portion of that population has yet to vote or was eligible to vote for the first time in the 2020 election.
The Run for Office tool builds on work already done by Snap, in partnership with the Center for Information and Research on Civic Learning and Engagement (CIRCLE) at Tisch College, Tufts University. According to CIRCLE research, this younger and diverse generation wants to lead political change.
“We hope the launch of the mini ‘Run for Office’ will change the idea of who can be in office – that it doesn’t matter who you are, where you come from, that you can make a difference in your local community within you. running for election based on the issues that matter most to them, ”said Sofia Gross, Head of Political Partnerships and Social Impact at Snap.
She added that the company believes it has an important and long-term role to play in encouraging the next generation of leaders to run for office. “We want to help shape a more thoughtful, fairer democracy for all Americans, and that includes the Snapchat generation – we can’t wait to see what they do.”