Sofia Vergara wants to empower women with EBY, a new subscription-based underwear service – TechCrunch
Subscription services are popping up every day, but a new project from actress Sofia Vergara and her partner Renata Black is looking to do something a little different.
EBY, co-founded by Vergara and Black, is a subscription service for women’s underwear. The product itself is a seamless panty designed specifically to prevent slipping and pulling up, with styles such as thong, cheeky, brief, thong, bikini, and boyshirt. Sizes range from XS to 4X.
But EBY goes beyond simply selling comfy underwear by subscription. The company donates 10 percent of the money from each purchase to Foundation of the Seven Bars, a non-profit organization founded by Renata Black. Seven Bar Foundation offers microfinance programs for women around the world to start their own businesses.
“EBY is repositioning underwear as a symbol of seduction towards a symbol of empowerment, and it’s designed for active women, energetic women, who don’t want to go to a store where they can’t even try the product.” , Renata said. Black. “Underwear is the first thing you put on in the morning, and with EBY you can know it’s having an impact. “
According to the team, microfinance loans have a repayment rate of 97 percent around the world, which means the Seven Bar Foundation can transfer loans from one female entrepreneur to another.
“It creates the perfect combination,” said Sofia Vergara. “There’s nothing to be ashamed of when you’re hot, but women can do anything now. We can have it all. And this is the perfect example of spending money to have fun while helping other women.
EBY subscriptions will be available on a monthly, bi-monthly or quarterly basis to subscribers, and Vergara says they will be available at an affordable price due to the subscription model. That said, the company isn’t announcing official pricing until the official EBY launch on September 25. However, I’m told they’ll be around $ 15 / pair, depending on the style.
Although they would not share the name of the garment factory they work with (because they make patented products), they explained that it was part of the “Women Go Beyond” program which has helped improve working conditions in Sri Lankan garment factories.
Extract from the press kit:
EBY sources sustainably from a factory in Sri Lanka that respects the balance between environmental, social and economic performance. The central pillar of the company focuses on the principles of women’s empowerment, which were jointly developed by the United Nations.
“There is no point in empowering women and the factory is a sweatshop,” Vergara said. “Our entire supply chain is so appreciated.
While Sofia Vergara is best known for her role as Gloria Delgado-Pritchett in “Modern Family”, she has been quite enterprising in her spare time. She has launched her own line of makeup, perfumes and hair care products, as well as sponsorship deals with companies such as Rooms To Go, SharkNinja, Head and Shoulders and Cover Girl.
And it pays off. According to Fortune, The Vergara Bustle grossed the entrepreneurial actress $ 43 million in 2016.
I asked Vergara if she plans to invest more deeply in the tech world.
“I have to get closer to the tech world, ”Vergara said. “It’s a reality and it’s the future, and everyone is a part of it now. Everything is done over the phone or computer. You no longer need to leave your home to do your shopping. My son is 25 and I learned a lot about technology from him and it’s a reality that I want to be a part of.
Again, EBY won’t launch until the end of September, but people interested in the service can sign up. here.
Editor’s Note: An earlier version of this article stated that the underwear would cost around $ 20 / pair. The EBY team has contacted to clarify that the price will be closer to $ 15 / pair.