The BJP focuses on the UP IT cell and defines a strategy to strengthen the presence on social networks for surveys
New Delhi: Yogi Adityanath’s government in Uttar Pradesh came under fire last month, mainly over two high-profile incidents.
On September 27, police broke into a hotel in Gorakhpur, the home territory of the chief minister, and would have been murdered Manish Gupta, businessman from Kanpur.
Then a few days later, on October 3, came the incident at Lakhimpur Kheri, during which a convoy plowed protesting against farmers and a local journalist. Ashish Mishra, the son of the Union Minister of State (MoS) for the house, Ajay Mishra, would have been part of the convoy.
In both cases, the chief minister acted swiftly, offering compensation and a post to the government in the event of the businessman’s death.
But the Uttar Pradesh BJP believes it has been able to contain the anger against him thanks to its computer cell. Sources in the IT cell said the party was able to counter negative media coverage through short clips posted on its extensive social media network.
The party is now looking to expand its reach on social media. The The BJP is in the process of signing up 1,630,000 IT coordinators and members to have its social media units set up statewide.
With legislative elections scheduled for 2022, the party is also seeking to deliver more content to its 1,918 IT cell leaders at the mandala– level and 1.7 lakh WhatsApp groups in UP.
According to the head of the party’s UP IT cell, Kameshwar Mishra, the BJP’s digital army will continuously strive to counter allegations by opposition parties, publicize the work of the government and provide “relevant content to the government. public every hour ”.
“It was decided to appoint an IT unit manager and two co-facilitators on each stand. There will be a team of at least five people who will be equipped with five smartphones to amplify election content transmitted hourly from state and central headquarters, ”Mishra said.
“They will be responsible for delivering five to ten original pieces of content on all social media platforms every day.”
There are approximately 1,630,000 stalls in the state.
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Strategy to simultaneously reach 150 million people on WhatsApp
According to an official of the BJP’s IT cell, the party’s digital army will control the entire electoral campaign via a dual strategy. Any message, video speech, caricature of the State headquarters of the IT Unit is first transmitted to the mandalabased units, which is then immediately sent to the Shakti Kendras and from there it is transmitted to the computer cell head at the cabin level. They are all responsible for sharing the content.
The party has 27,000 Shakti Kendras, each consisting of six to seven cabins.
“We have access to about two crore WhatsApp groups for public awareness. With a single click, the party’s IT cell can instantly go viral any video or any message to 150 million people. This is the most important instrument through which we shape public opinion by penetrating the WhatsApp group of the general public, ”said a second official from the BJP IT cell.
“For example, when PM Modi addresses a rally, we create little clips that are two minutes long and deliver them to 15-20 crore people in just a few seconds,” he added. “When these messages can reach 15 to 20 million people, we do not need TV stations or newspapers to publicize our campaign. But managing it all takes a colossal effort.
According to the head of the IT cell, the state unit’s Facebook page has around 37 lakh of subscribers, while it has around 26 lakh of Twitter followers. The party recently became active on Instagram where it is followed by 25,000 accounts.
“Recently, we have launched three to four campaigns. It includes the Fark Saaf Hai (the difference is apparent), which is presented in the form of a comparative study based on graphs of the work done by the Akhilesh government with that of the Yogi government, ”said Ankit Chandel, social media manager of UP BJP .
“Another campaign, Soch Imandaar, Kaam Dumdaar (Honest thinking, solid work)‘is based on the achievements of the Yogi government. On Instagram, the party presents the actions and intentions of the opposition parties through various caricatures. “
According to party strategists, however, the real campaign will not begin until after Prime Minister Modi warms up the election campaign.
Experts say the social media push will only complement the election campaign but cannot replace it.
“Social media and the IT cell only become effective when there is no strong opposition leader to BJP in the states. It could complement the election campaign itself, but may not be a product in itself, ”said Shashibhushan Pandey, professor of political science at Ambedkar University in Lucknow.
“The BJP’s strong social media campaign in Jharkhand and West Bengal failed to succeed following a massive anti-titular movement (Jharkhand) and strong leadership presented by Mamta Banerjee (West Bengal) . ”
(Edited by Arun Prashanth)
Read also : BJP’s Big Social Media Counter – BL Santhosh Tells IT Cell to Plug Yogi & Modi Schemes
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